How we turned the movie Chemical Hearts into an emotional experience before Brazilians even watched it.
Amazon Prime Video’s Chemical Hearts was about to premiere. But with little awareness and a short window, we needed to make Brazilians care about this teen drama in a way that felt real, urgent, and deeply personal. The film explores how emotions in adolescence are more intense and deeply rooted in our brains than at any other stage of life. So we didn’t just promote the movie. We created an experiment that brought these emotions to life.
We invited people from different backgrounds to relive their most intense teenage memories. As they told their stories, their brain waves and heart rate were tracked, transforming their raw emotions into real-time visual art.
This wasn’t just a campaign. It was proof that emotions aren’t just felt.
They can be seen and transform personal moments into a shared experience.
